West Elm teams with REI on outdoor collection

REI x West Elm lifestyle products being sold online by both retailers

Brooklyn – West Elm has partnered with outdoor specialty retailer REI Co-op to develop a home collection being sold by both retailers.

The co-curated collection of REI x West Elm lifestyle products are designed to help people “feel at home, outdoors,” the retailers said in a joint announcement. The collection of 35 products  went live last week at REI.com/westelm and Westelm.com/REI, marking the first time REI Co-op will sell gear through another retailer. Prices range from $6 to $199, with most priced under $60.

“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear,” said Jeffrey Hannoosh, West Elm’s senior VP of design.

The assortment includes folding outdoor chairs, a portable shade shelter,  reusable tableware, a collapsible campfire table, a double-sided outdoor blanket, abstract patterned outdoor pillows and more.

“We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences,” said Paul Calandrella, REI general merchandising manager for camp products. “Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it’s just day camping in their backyard.”

REI Co-op and West Elm have also co-produced a Camp Monsters podcast episode designed to entertain the entire family. Debuting May 26, the episode will be added to REI’s Camp Monsters podcast series and will uncover the urban legend of the famed Brooklyn Bridge Monster that washed ashore the banks of West Elm’s Dumbo, Brooklyn headquarters in 2012.

There’s also a Camp Monsters Brooklyn Bridge Monster episode at YouTube.com/WestElm or in the Fireplace by West Elm app for Apple TV.





Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.