Merida, ABC revamp in-store rug boutique

Boston – Area rug design house Merida Meridian and upscale home furnishings retailer ABC Carpet & Home embarked recently on a complete transformation of Merida’s custom area rug boutique in ABC’s Manhattan showroom.

The newly styled boutique is being unveiled this month.

Some of Merida’s latest woven sisal fashion designs, depicting shades of gray and black, cover the walls surrounding the boutique. Valente is a simple boucle pattern, woven with an innovative twisted yarn to give a heathered sheen. Cortina, a luxurious wool and sisal design, covers the custom-built soffits on each wall. Complimentary colors in each design unify the look, while varying textures provide visual interest.

This location also showcases for the first time in a retail setting Merida’s newest introduction: Veledo, a collection of recycled leather flooring made from remnants of leather production.

ABC Carpet & Home is one of the first showrooms in the country to carry the Veledo collection of eco-friendly leather floor tiles.

The boutique also features bound area rugs displayed on interior walls, and a section that highlights Merida’s new collection of Tanzania-inspired area rugs for the National Geographic Home collection.

A new display system for Merida’s collection of more than 150 natural fiber area rugs has also been created for the boutique. Each pattern has a prominent place in a custom-built shelving unit, which is organized by rug color to better serve customers working with a specific palette. The display also accommodates small samples of sisal, wool and jute rugs for designers and consumers to take home, as well as brochures and informational materials.






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