Helsingborg, Sweden — For nearly two weeks, Aug. 25-Sept. 10, the annual Ikea Festival will space nine cities around the world with 10 topics to celebrate people’s creativity and inventiveness at home.
The festival will take place in online around the world and in nine host stores, including two in the U.S.: Austin, Texas, and Brooklyn, N.Y., as well as Madrid, Paris, Vienna, Shanghai, Stockholm, Sweden, Sydney and Tokyo.
The nine host stores each day will host in-store events, live shopping, social media content creators and a new web platform to watch the festival around the world as it focuses on food, sports, gaming, music and dance, nature, fashion and beauty, collecting, arts and crafts, focus and wellness, and pets.
“It has been a joy to see Ikea Festival grow over the past few years,” said Marcus Engman, chief creative office of Ingka Group. “This time, we are focusing on people who want to spend more time doing their hobbies and passions.
“A Billy bookcase is a Billybookcase in every Ikea store in the world,” he added. “It’s when you take it home that it transforms. That intersection is what we want to explore and celebrate during Ikea Festival.”
In addition to the nine host cities, Ikea Festival will take place in other Ikea stores, with activities such as speed dating with home furnishing specialists, food trucks serving up the latest Ikea food offering, events in store and special offers for Ikea Family members.
- On Aug. 26, Ikea Round Rock in Austin will be kicking off the festival with inspiration on how to transform your living area to co-create music, how to celebrate and make room for your instruments and music memorabilia both large and small, and an open floor disco showing how you can flex your living space into a dance floor.
- On Aug. 27, at Ikea Wien Westbahnhof in Vienna, learn how to make famous Viennese biscuits vegan style, join an upcycling workshop and see the live opening of a new curated shop within one of the store’s famous cubes.
- On Aug 28, Ikea Xuhui, Shanghai, will treat visitors to a visit to the homes of two home furnishing co-workers with a passion for handicraft and homemade food. They will show how to organise tools and materials for crafting, as well as how to make wall decorations from zero and finally how to make plum wine.
- On Sept. 2, at Ikea Brooklyn, New York, highlights include a fashion show in Köket showcasing the best of Brooklyn design and advice around workspace and storage solutions.
- On Sept. 3, Ikea Tempe, Sydney, will offer tips from an avid traveller on small space van living, fresh ideas from a vegan foodie on sustainable plant-based eating, and a live music set played on the Sydney Harbor.
- On Sept. 4, in Stockholm, the newly opened Ikea City in Gallerian offers a day of gaming online and in the store, with live interviews with gamers from the Swedish Gaming National team, and a visit to the home of a celebrity chef and to the home a former athlete who’s going to show off his hobby room and sneaker collection.
- On Sept. 8, Ikea City in Harajuku, Tokyo, offers three live-steam sessions to explore fashion tips from an upcoming fashion icon. Also, share your passion for collecting and be inspired by delicious but simple recipes.
- On Sept. 9, gaming will be the focus of the day in Ikea San Sebastian de los Reyes, Madrid, with a room makeover for a young gamer and a roundtable talk with a psychologist and Gen Z influencers regarding mental health and connected to gaming, sports and music.
- Finally, on Sept. 10, at Ikea Décoration, in Paris, viewers will meet a tufting expert, a florist building a Tiny House in the Vosges, and Milo, a cat like no other, shares his morning routine with his human.
Vicky Jarrett has worked with various furniture industry publications — including Furniture Today, Retail Ideas, Our State magazine and Casual Living — for more than 20 years and rejoined Furniture Today as Managing Editor in 2016.