Joanne Friedrick

// Research Editor [email protected]

I'm Joanne Friedrick, research editor for the Home Furnishings Division. I began my career as a newspaper editor and then became a trade journalist, covering myriad industries including pension funds, supermarkets, gourmet food and security systems, just to name a few. Most recently, I entered the home furnishings category as a contributor for HFN and Home Textiles Today before transitioning into research where I now get to tell the stories behind the numbers for all of the HFD titles.

Recent Articles from Joanne Friedrick


Home décor shoppers are dialing for deals

For the first time, home décor shoppers made more transactions using their mobile device than […]


Looking to succeed online? Foster loyalty | Charting the trends

Cultivating core online home goods shoppers can pay off in the long run with repeat […]


Empowered employees say: Give me options | Charting the trends

Workers surveyed by The Conference Board weighed in on their decisions to leave a job […]


What’s happening with spending as homebodies venture out? | Charting the trends

Consumers are turning their attention and their spending toward leisure activities outside of the home.

Business News

Why product delays now elicit shrugs, not anger | Charting the trends

Just hearing the words “supply chain” can cause a visceral reaction in many consumers.

Research & Analysis

What Gen Z, Millennials and even Boomers are buying for their outdoor entertaining

For the most part, consumers stuck to a modest budget when feathering their outdoor entertaining […]