I'm Joanne Friedrick, research editor for the Home Furnishings Division. I began my career as a newspaper editor and then became a trade journalist, covering myriad industries including pension funds, supermarkets, gourmet food and security systems, just to name a few. Most recently, I entered the home furnishings category as a contributor for HFN and Home Textiles Today before transitioning into research where I now get to tell the stories behind the numbers for all of the HFD titles.
Recent Articles from Joanne Friedrick
Home décor shoppers are dialing for deals
For the first time, home décor shoppers made more transactions using their mobile device than […]
August 8, 2022
Looking to succeed online? Foster loyalty | Charting the trends
Cultivating core online home goods shoppers can pay off in the long run with repeat […]
August 3, 2022
Empowered employees say: Give me options | Charting the trends
Workers surveyed by The Conference Board weighed in on their decisions to leave a job […]
July 27, 2022
What’s happening with spending as homebodies venture out? | Charting the trends
Consumers are turning their attention and their spending toward leisure activities outside of the home.
July 20, 2022
Why product delays now elicit shrugs, not anger | Charting the trends
Just hearing the words “supply chain” can cause a visceral reaction in many consumers.
July 13, 2022
What Gen Z, Millennials and even Boomers are buying for their outdoor entertaining
For the most part, consumers stuck to a modest budget when feathering their outdoor entertaining […]
July 11, 2022