Etsy’s new chief product officer to focus on differentiated experiences

Nick Daniel

Brooklyn, N.Y. – Etsy has promoted from within to fill the role of chief product officer.

The position is going to Nick Daniel, currently VP of product management. He succeeds Kruti Patel Goyal, who will become CEO of the company’s Depop subsidiary, a global fashion resale marketplace, effective Sept. 12.

Daniel has been with Etsy for more than eight years and has led highly technical, complex and cross-functional initiatives. He championed the expansion and optimization of Etsy Ads and oversaw efforts to create a more personalized shopping experience, improve the selling platform and scale Etsy’s marketing technology capabilities.

Since joining Etsy in 2014, he has held multiple roles of increasing responsibilities, including overseeing the development of Etsy’s selling platform, advertising products, marketing technology, data enablement, product enablement and personalization products. Prior to joining Etsy, he worked in sales engineering at Google and, earlier in his career, held various consulting and software development roles.

“Nick is an Etsy veteran who has led some of our most impactful product initiatives that have enabled sellers to grow their businesses and drive more sales,” said Etsy Inc. CEO Josh Silverman.

Said Daniel: “Etsy’s product development culture enables us to rapidly test new features, respond to evolving customer needs and harness the power of technology to foster human connections. I look forward to working with the teams as we continue to create a differentiated shopping experience for buyers while bringing new opportunities to millions of creative entrepreneurs around the world.”

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