Kohl’s launches no-fuss service to draw more online shoppers into stores

Menomonee Falls, Wis. – Nearly 50% of BOPIS customers buy more when they retrieve their online purchases, so Kohl’s is removing a key point of friction to encourage more in-store pickups.

The new Kohl’s Self-Pickup service eliminates the wait on line at a pick-up counter. Within two hours of placing their orders, shoppers who select “In-Store Pickup” will receive a “Ready for Pickup” email that will specify if the order will be found in the designated Self-Pickup area. Customers will then be directed to the area within the store for a quick, email-guided pickup process.

Following a test earlier this year, Kohl’s announced today that the services is now available on eligible Kohls.com orders at all of the retailer’s more than 1,100 stores nationwide.

“With some of the busiest months ahead for both customers and associates, we’re excited to offer self-pickup at every store for an easier and more efficient omnichannel experience,” said Siobhán Mc Feeney, Kohl’s chief technology officer.

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