Springs Creative licensing exec to lead new lifestyle brand as it aims for retail distribution

Kathryn Lawrie

Denver – Bode & Well, the recently launched lifestyle brand, has hired its first president.

The product development arm of Trio, a design and visual merchandising firm, has named Kathryn Lawrie president. Lawrie brings more than 16 years’ experience in product development, licensing, sales and corporate marketing

Prior to joining the organization, Lawrie was VP of licensing and corporate marketing for Springs Creative, handling multi-million-dollar budgets with Disney, Marvel, Nintendo, Microsoft/Minecraft, Universal, Paramount, Nickelodeon and more. Experienced in design, development, sourcing and procurement, her career began in the gift and home industry where she led several home textile and decorative accessory brands, both licensed and proprietary.

Partnering with U.S. manufacturers, Bode & Well products will first launch in traditional wholesale markets to retailers as well as trade and commercial accounts.

“Seeing products come to life from the ideation stage through a full product lifecycle from design to manufacturing, every decision can impact the consumer journey,” Lawrie said.

The Bode & Well to-the-trade site’s curated collections currently include bedding, fabrics, tile, furniture and art.

“Over the last couple of years, we’ve made a series of strategic hires to establish our portfolio of brands with the purpose of super-serving our clients in both the commercial and model home industries. We want to provide not only the best possible design, but the best possible products and merchandising to our loyal client base,” said Angela Harris, Trio principal and CEO.