Conn's x Belk
Woodlands, Texas/Charlotte, N.C. — After announcing their partnership earlier this year, Conn’s. Inc. And Belk have officially launched their first store-within-a-store pilot concept in five Belk locations under the name Conn’s x Belk. The new store format provides Belk customers with access to Conn’s complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery.
Additional Conn’s x Belk locations are planned to open throughout the summer and early fall of 2022, along with an e-commerce experience coming to Belk.com this fall. The Conn’s x Belk locations feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances. The store-within-a-store format ranges from approximately 10,000 to 25,000 square feet depending on the Belk location.
“We’re thrilled that our first five Conn’s x Belk concept stores are open with more coming soon, giving us the opportunity to introduce new customers to Conn’s key differentiators, including our high-quality product assortment, white glove next-day delivery and in-house repair service,” said Chandra Holt, president and CEO of Conn’s. “This is an important step in our journey to scale, reimagine and strengthen our business.”
To celebrate the new shopping experience, all five of the Conn’s x Belk locations will hold grand opening celebrations on Saturday, Aug. 13, 10 a.m.–2 p.m. that will include giveaways, treats and music. Customers can experience the new Conn’s x Belk pilot at the following Belk locations, open now:
- West Town located at 7600 Kingston Pike in Knoxville, TN
- Triangle located at 7500 Old Wake Forest Road in Raleigh, NC
- Northlake located at 7115 Northlake Mall Drive in Charlotte, NC
- Ridgeland located at 1200 East County Line Road in Ridgeland, MS
- Charleston located at 2064 Sam Rittenberg Boulevard. in Charleston, SC
Additional locations are slated to open throughout the summer and early fall in Belk stores in existing Conn’s markets across the Southern U.S.
”We’re excited to create this new experience for our customers,” said Don Hendricks, interim CEO of Belk. “The great part about this partnership with Conn’s is that our customers now have access to products we didn’t sell in our stores. It’s a fantastic opportunity for them to get everything they need for their home in one convenient location.”
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Erica Hawbaker, associate editor for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.
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