Seattle – While Bed Bath and Beyond was the largest home retailer prior to the pandemic, it has been unable to keep up momentum and is now the fifth largest retailer, behind Wayfair, HomeGoods, Big Lots and Ikea.
The new 2Q22 Home Goods Market Share Index examines which home goods retailers are winning market share and how these trends have shifted over time. The YipitData Insights index offers a look at the market share of the top 30 U.S. home goods pure players by online and offline GMV (gross merchandise value).
Second quarter market share rankings for the Top 5 included:
- Wayfair: 14.41% share, down 1.04 pp (percentage points) from Q2 last year
- HomeGoods: 10.45% share, up 0.03 pp year-over-year
- Big Lots: 8.21% share, up 0.26 pp
- Ikea: 7.59% share, up 0.04 pp
- Bed Bath & Beyond: 6.19% share, down 1.77 pp
Other key takeaways from the data:
Overall, spending in the home goods space has started to stagnate, with YoY GMV growth decelerating starting from March 2022. While overall sales are still higher than they were in early 2020, YipiData cautioned the industry may start to see a return to pre-pandemic levels. In Q2 2022, overall spending was down 10% YoY.
Monthly GMV for the top 10 home-specific retailers overall has shrunk compared to last year, indicating a noticeable decline in consumer spending on home retail products.
As inflationary pressures and costs of goods hit the industry, prices are also rising. With the exception of Ikea, average order values have increased across home goods retailers.
Yipit uses transaction data to calculate total digital and brick-and-mortar sales for home retail pure players, then ranks the top 30 by market share.
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