StyleWell Kids bedding includes cotton top of bed and sheet sets.
Atlanta – Home Depot is gearing up to cash in on the expected baby boom via its StyleWell house brand.
The Top 20 retailer of home textiles today launched StyleWell Kids, a collection of cotton comforter sets, quilt sets, print sheets, shower curtains and bedroom/bathroom décor. The debut assortment includes more than 65 items. Home Depot plans to amplify the line throughout the year, with additional bedroom accents and wall décor slated to roll out this fall.
Cotton shower curtains reflect bedding designs in Home Depot’s new line extension.
Each bedroom set address a specific theme, such as nautical, trucks & cars, the outdoors and modern princesses. The products are offered only online.
Home Depot is the latest big boxer to set its sites on the kids’ home business. Last year, Millennials overtook Baby Boomers to become the largest cohort in the U.S. with a population of more than 72 million. Aged 26 to 41, the younger block is still in household formation and marriage mode. Coming up behind them are 68 million members of Gen Z, whose oldest are now 25.
The home center giant launched the StyleWell private label brand in May 2019. It now encompasses bedding, bath, rugs, window, indoor and outdoor furniture, storage, lighting and décor pieces. Home Depot generated more than $500 million in home textiles sales in 2020, according to HTT’s Top 50 Retailers report.
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