Downlite taps former Himatsingka exec for marketing

Jannice Cameron

Mason, Ohio – Bed comfort solutions manufacturer Downlite has added a marketing veteran from the home textiles industry to its team.

Jannice Cameron joins the company as VP of marketing and reports to Beth Mack, chief marketing and merchandising officer.

Before joining Downlite, Cameron most recently held the chief marketing officer role at Himatsingka. Prior to that, she was SVP of marketing at Hollander Sleep Products. Earlier, she held various marketing and public relations roles at Perry Ellis.

“Throughout her career, Jannice has brought key marketing and creative initiatives to each organization along with her keen ability to create products and brands that resonate with both our retail community and our consumer,” said Mack. “I could not be more excited about her joining the Downlite team.”

Downlite’s products include comforters, pillows, mattress pads, feather and fiber beds. In addition to private label, its brand partners include Allergy & Asthma Association of America, Eddie Bauer, Nikwax, Pendleton Woolen Mills, Primaloft, Stearns and Foster and Tommy Bahama, among others.

Said Joe Crawford, Downlite CEO: “Jannice is a marketing veteran, bringing both home textile and global apparel experience to the company, and we are excited to have her join the Downlite team.”