Target’s partnership with social media phenom migrates from apparel into home

Minneapolis – Target is teeing up another limited edition collection in home, this one with Tabitha Brown, who has been a Target influencer for the past two years.

The actress and author’s first collection with Target launched last month and features apparel, swim and accessories. The new Tabitha Brown for Target Décor collection lands on Aug. 6 in stores and online. Two additional curated collections will roll out by next spring.

Soft home in Tabitha Brown’s collection for Target includes pillows and accent rugs.

The home collection slots into four general categories: décor, furniture, pets and stationery. Prices range from $5 to $300, with most priced under $30.

“Our guests loved the first launch of our Tabitha Brown for Target collection, and it was so exciting for our team to experience that joy as guests shared their favorites across social media,” said Jill Sando, Target’s EVP and chief merchandising officer.

Tabitha Brown is renowned for her videos incorporating veganism, humor and motivational speaking.

Known as “America’s Mom,” Brown gained popularity with her viral video content spreading joy, earning the title of one of TikTok’s top 10 creators in 2020 and amassing a following of nearly 5 million. Today, Brown stars in a YouTube original kids show, has a reoccurring role on Showtime’s “The Chi,” co-owns a vegan restaurant and authored two bestselling books.

“My hope for this second collection with Target is that it encourages guests to give to others and themselves an opportunity to create an environment where they too can thrive and go about their business with the most amazing intention,” she said.

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