Union, N.J. – Bed Bath & Beyond has created a branded one-stop shop for dorms, apartments and small living spaces.
Running to just over 260 items, The Novogratz collection for Bed Bath & Beyond encompasses bedding, bath, rugs, furniture and home décor. The collection is offered online and in stores.
Prices start at $12.99 (a welcome mat) and top out at $659.99 (a futon sofa bed). The designs reflect The Novogratz’s colorful, modern sensibility.
“Our collection includes ‘dorm in a box’ – everything from bedding to lighting, rugs, bathroom and accessories – it’s that seamless,” said Cortney Novogratz, who along with husband and design partner Bob have seven children – two now in college.
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To promote their collaboration, The Novogratz and Bed Bath & Beyond are running a sweepstakes that will result in a VIP college makeover by the design duo this fall. Details will be revealed over the coming weeks on on Instagram and TikTok.
“The Novogratz new collection offers unique items that we know our customers will love, while helping them transform their small living spaces into bespoke expressions of their personal lifestyle,” said Mara Sirhal, EVP and chief merchandising officer at Bed Bath & Beyond.
Editor-in-Chief Jennifer Marks shares news and views from around the home textiles marketplace.