I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.
Recent Articles from Sheila Long O’Mara
Casper CEO is creating a ‘culture of frugality’ to make the brand profitable
Speaking at a retail conference in Boston recently, Casper CEO Emilie Arel said the direct-to-consumer […]
August 16, 2022
5 things impacted Purple 21% decline in second quarter sales
Digital native bedding brand Purple Innovation attributed its second quarter net sales slide to five […]
August 10, 2022
Carpenter Co. expands into new Vegas showroom for greater visibility, space
The foam and bedding component supplier is moving its Las Vegas Market showroom to a […]
July 19, 2022
Pottery Barn expands lineup with this online mattress brand
Lifestyle retailers Pottery Barn and Pottery Barn Kids are teaming up with Lull Ventures to […]
July 18, 2022
This mattress producer puts focus on spinal health with new lineup
Sleep solutions supplier Mlily USA will also introduce a collection of value-oriented products that address […]
July 13, 2022
Mattress maker Serta Simmons closes factories in 3 states
During the last three months, bedding producer Serta Simmons Bedding has filed at least three […]
July 5, 2022