Boll & Branch aims to pick apart thread count myths on sheets

Limited time program also promotes recycling

The Boll & Branch sheet promotion also supports recycling.

Summit, N.J. – Boll & Branch is looking to unravel one of the most enduring consumer misconceptions about sheet quality.

The digitally native bedding brand is launching a program that incentivizes consumers to replace their high thread count sheets with Boll & Branch organic fiber sheets.

The campaign also supports textile sustainability. Now through Aug. 18, consumers can email an image or a receipt proving they have recycled or donated old sheets (except Boll & Branch sheets) to [email protected]. In exchange they will receive a 20% off discount for new sheets from Boll & Branch.

Boll & Branch sheet constructions include 100% organic cotton and organic flax linen with prices starting at $278 for a queen set.

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