Editor Jean Marie Layton from HTT sister publication Furniture Today visited Wayfair’s recently opened AllModern store in Lynnefield, Mass. Here’s a view of what’s in store at the store. Watch for more on Wayfair’s foray into bricks-and-mortar retail.
AllModern’s new face to the public.Set for summer, the store features outside furnishings as a highlight.A casual welcome outside reveals the vibe inside.Polished concrete and floor to ceiling windows highlight the modern industrial feel.Individual room vignettes are set up throughout the store to highlight product combinations.Signs throughout the store indicate how to shop online for products.Each vignette is labeled with QR codes available to see the product specs and other available options if the product is not in stock.Flat screen displays throughout the store feature product visuals and shopping guidance.Coordinated home furnishings to go with each vignette are grouped in display shelving that has shoppable product and products for order.These faux display kitties aren’t for sale but are appropriately modern.A range of dining table and seating options are presented.Dining rooms are adjacent to dinnerware, cutlery and linen products.Lighting options are corralled together.A range of rug styles are available for view. Flat screen displays provide a range of “how to’s” when decorating.The bath section features bath fixtures and furnishings.A variety of beds, night tables, dressers and bedding are grouped together in their own section.At the center of the store is a design center where associates can assist shoppers with design collaboration.Fabric swatches are available with information on the back of the card for a deep dive into the product through the QR code.
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