Revman brings USA Pima to market

New York – Building on the strength of one of the best known names in cotton in the business and its own ability to market brands, Revman International is introducing USA Pima bedding. The new program, available initially online, features American-grown pima cotton in a line of 300-count percale sheeting in a variety of colors.

Revman, which is known for its stable of high-profile brand names such as Tommy Bahama, Ellen DeGeneres, Laura Ashley and Vera Wang among many others, is working with Supima on the program, which debuts this month.

“It’s hard to find a better cotton,” Rich Roman, president of Revman, said in an interview with Home Textiles Today about the new introduction. “Long-staple cotton, like pima, is not only soft but it’s also stronger than regular cotton and that’s important.”

The choice to do sheeting to start with was an easy one, he said. “It’s the most appropriate use of this fiber and it makes a great bedding yarn. “This gives the consumer a great product at a great price.”

This is the first time Revman has worked with Supima on a cotton program though both companies have known each other for years. “We’re looking forward to this being the first step in a long relationship with Supima,” Roman said, “and integrating Supima into more of our products in the future.”

The decision to start selling only online was made to test the waters and see consumer reaction to the product. “It costs more when compared to the cheap sheet sets that are typically offered in the market,” he said. Once the program proves its commercial appeal, it will be available for distribution in physical stores as well, he added.

Another reason for the e-commerce launch is that selling online allows the pima story to be told better than it might be in a retail store, he said. The packaging for this program does include details on why pima is important as well, but websites allow for more details and information to be conveyed to the consumer.

Roman said he especially likes that USA Pima products have a benefit to domestic cotton farmers. “This cotton is 100% grown in the U.S. and it really benefits American growers.”

For Supima, the new program represents another expansion of its efforts to bring its premium cotton to the marketplace, an initiative that has been especially effective the past few years.

Roman says the timing of this program is a key as the new consumer looks for products that offer more than just the same old story. “It’s authentic…and there’s real value there.”